Close to 2,000 participants came together to celebrate the Huggies D.A.D.S. (Dads Against Diapers that absorb Slowly) Movement and joined the first Huggies D.A.D.S. Stroller Fun Run to pledge against slow absorbing diapers.
The event also marked a success in setting a record for the “Most Number of Fathers in a Diaper Pants Changing Event” in the Malaysia Book of Records with 478 fathers and their babies.
Huggies, as one of the leading brand of diapers in Malaysia championed the D.A.D.S. movement to recognize and celebrate 21st century fathers who play a significant and active role in the care of their babies. The movement provided fathers a platform to pledge their support to provide the best baby care for their babies, more specifically focused on making a stand against slow absorbing diapers.
“Huggies believes that all parents should be celebrated for their dedication to parenting. While there are a number of campaigns out there celebrating mothers, we realized that fathers often fail to be recognized for their important and evolving role in the family. We want to shine a light on fathers’ efforts especially in helping to take care of babies,” said Martina Jezdikova, Marketing Director, Kimberly-Clark Malaysia.
Since its launch in July 2019, the D.A.D.S Movement has seen more than 11,000 Malaysian fathers who have joined to show their commitment to fight against slow absorbing diapers. This also shows how the family responsibility of taking care of babies has evolved.
The family event also saw local celebrities, media and influencers participating in both the diaper change record setting event and the fun run including Malaysian entertainment celebrity and father, Saharul Ridzwan, who was the first to pledge his support to Huggies to initiate the D.A.D.S Movement, also participated in the run and the record setting event.
The 3KM stroller run included interactive pit-stops that consisted of a ring toss, life size puzzle and a 3D tunnel. Besides setting a new record and the fun run, the event featured exciting family-oriented activities such as face painting, balloon sculpturing, a photobooth and a special appearance of the Huggies Mascot.
To find out more about Huggies Dry Pants, Malaysia’s Fastest Absorbing Diapers, visit www.huggies.com.my.