HP study identifies parental focus on enabling children with skills for future roles.

Key survey findings:
• 60% of parents were worried that their children don’t have the requisite skills for future roles.
• 77% of Malaysian parents are behind other APJ countries in the value placed on happiness when their children grow up. Malaysian parents also place importance on their child being best at what they do when they grow up.
• 83% of Malaysian parents help their children learn to develop social and interpersonal skills.
• Parents believe that printed materials have a positive impact on their children’s learning, but believe that a mix of printed materials and digital learning can enhance math (56.5%) and linguistic skills (52.5%).

HP recently released its inaugural HP New Asian Learning Experience Study, a survey that explores how the personalities of Asian millennial parents impact the way they define learning. The study shows that Malaysian parents are most concerned about future-proofing their children especially when it comes to the rising cost of living and their child’s ability to acquire requisite skills for future roles.

Taking a comprehensive and holistic approach, the study, which involved a survey of 3,177 Asian millennial parents across seven countries - India, China, Indonesia, Singapore, Malaysia, Thailand and the Philippines- identified the unique mindsets of parents, how they define learning, the types of learning experiences they value, their involvement in helping their children learn, and their hopes and fears for their children’s future.

“As a parent, I understand the importance of a well-rounded education,” said Fayza Amin, Malaysia Managing Director, HP Inc. “At HP, we are aligned with Malaysian parents’ focus on the role of digital and print in facilitating effective learning outcomes. We want to support parents in raising our future leaders by providing the right information, technology and learning experiences to ensure they have the required skillsets for workplaces of the future.”

Future proofing young learners in the age of transformation
In an era of constant transformation, children, parents and educators need to constantly learn and adapt in the Experience Age – an era defined by the need for experiences that inspire creativity, spark collaboration and connect people. The accelerated pace of technological change will forever transform our workplaces, which will be defined by mobility, immersive technologies, borderless enterprises, and collaboration with intelligent machines.

Malaysia parents are concerned that their children will not be able to keep up with the competitive and fast-paced world and fear that their children are not ready to excel in the future. The study shows that Malaysian parents are most concerned about the rising cost of living (75%) and whether their child is equipped with skills for future roles (60%).

With the Ministry of Education’s focus on technology-based learning, HP Malaysia introduced the Little Makers challenge that spurs creativity in an advanced learning environment for children by combining technology with print-based learning. By engaging with over 90 partnering schools nationwide for the HP ‘Little Makers’ campaign. HP Malaysia aims to support the future of the nation with the creation of immersive learning experiences through its print and PC innovation.

Malaysia parents see blended learning as an ideal approach in a child’s learning
The change within the technological landscape has brought a new approach towards learning, one that varies from the learning experiences that Asian Millennial parents had while growing up. The HP New Asian Learning Experience Study revealed that parents believe their children can benefit from a mixture of both, printed and digital materials. Malaysia millennial parents perceive print as being a more effective medium for reading comprehension, comprehension skills and vocabulary knowledge while digital platforms facilitate creative thinking and critical thinking.

Ultimately, they perceive a combination of both print and digital as the most beneficial outcome. Parents prefer honing their child’s math and art skills on printed materials, and help their child learn musical, auditory skills and linguistic skills via e-learning. They use a mix of print and digital predominantly to enhance math skills (57%) and linguistic skills (53%).

HP is reinventing learning through its range of innovative printers and personal computers, such as the HP DeskJet Ink Advantage, HP Pavilion x360 and HP Spectre x360 which can be purchased from HP Online Store. HP remains committed to ensuring that young learners have the tools to be self-directed, creative learners, practice critical and inventive thinking, and develop cross-cultural skills and global awareness.

Reinvent learning to seize opportunities of future
The HP New Asian Learning Experience Study shows that the Malaysian parents’ definition of learning reflects the requirements of the future workplace. They value both experiential learning (78.2%) and rote learning and memorization (70.1%). Overall, Malaysian parents value experiential learning as an opportunity for children to hone their creative and critical thinking skills (92.7%).

While Malaysia parents perceived bonding with their children through learning activities as a great way to develop interpersonal skills (83%), they also feel the need to increase the pace and control the content of their child’s learning journey.

Despite Malaysia parents stating that they value experiential learning; they still fall back on the methods in which they are most familiar with. While they only see the limited value in tuition, 58% of the parents surveyed stated that they are more than willing to spend extra income in enrolling their children in tuitions and other academic activities outside of school, despite not knowing the actual effectiveness it has on their children.

For more information on innovation from HP, please visit HP Online Store (https://store.hp.com/my-en/default/) and our flagship stores, Lazada (https://www.lazada.com.my/shop/hp-brand-shop/), Shopee (https://shopee.com.my/hponlinestore) and Harvey Norman (https://www.harveynorman.com.my/hp/).


About the HP New Asian Learning Experience Study 2019
The HP survey engaged 3,177 respondents across India, China, Thailand, Malaysia, Singapore, Indonesia and the Philippines aged between 25 and 42 with at least one child. The survey was conducted from November to December 2018. The results in the press release are based on respondents in Malaysia only.