It was a prestigious afternoon for 40 brands and services that were voted the best among the best at the Parents’ Choice Awards 2018, which was held during the Today’s Baby Expo in Midvalley Exhibition Centre last January.

The Parents’ Choice Awards 2018 is the first of many awards to come by Parenthood Magazine, whom its readers and followers are the sole voters of the accolades.

The launch was made official when Media Director of Parenthood Media Network, Teresa Chin unveiled this years’ Parents’ Choice Awards Logo, after a thrilling performance that hyped out the crowd.

In her speech she said, “We know that parents never compromise when it comes to the quality of products for their children.” She continues to say that, “with the Parents’ Choice Awards, we hope to create a benchmark for quality and trust, and to recognize, among so many brands available in the market, which are the trusted brands voted by parents.”

Winners for each of the 40 categories were chosen based on votes by thousands of parents in a survey done in the month of November and December 2017. Out of 160 nominated products and services, 40 prevailed and were recognised as the best out of the rest.